Driving tourism demand on the East Coast

20 March, 2016

Tourism on the East Coast of Tasmania will receive a boost with more than $700,000 in federal government funding to help drive tourism demand in the region.

Federal Member for Lyons, Eric Hutchinson, today announced funding for five tourism projects on the East Coast of Tasmania including a new interpretation and wine centre, visitor infrastructure on Picnic Island, visitor centre at Spring Bay Distillery, new Triabunna visitor centre, and upgrades to Mayfield Road.

"As part of a push to improve visitor experience and drive tourism demand in the state we're funding a range of projects including The Farm Shed East Coast Wine Centre at Bicheno," Mr Hutchinson said.

'The Farm Shed Wine Centre will receive $250,000 for the creation of a facility for tourism events, exhibits and interpretation space for local vineyards and artists - creating important flow-on effects for the local economy.

"We're also providing $245,000 for the construction of accommodation structures, viewing decks, and other visitor amenities on Picnic Island at Coles Bay. This will be the only tourism accommodation in the world where guest can sleep within an island seabird rookery and will be a key drawcard for the region.

"Tasmania is well known for our fine food and beverages and this will be boosted by the construction of a visitor facility at the Spring Bay Distillery, which will receive $106,225 from this funding programme.

"Works to improve signage and access to Mayfield Beach and the Tasman Sea Salt Saltworks will receive $20,000, which aims to increase the tourism attraction of these locations.

"We're also providing $100,000 for the construction of a new visitor information building 'The Gatehouse' at the entrance to Triabunna, together this and the other projects will improve visitors' journeys and enhance the attraction of the Great Eastern Drive. "

Mr Hutchinson said Tasmania's reputation as a tourism destination is growing thanks to recognition on a national level, including the recent Australian Tourism Awards where the Tasmanian tourism industry took home more awards than any other state or territory.

Minister for Tourism and International Education, Senator Richard Colbeck, said the government is committed to ensuring regional Australia benefits from the growth the tourism industry is experiencing.

"With 44 cents of every tourism dollar spent in regional areas, driving tourism demand to areas including the East Coast will have a flow-on effect for employment and the local economy," Minister Colbeck said.

"The East Coast of Tasmania is a popular destination for tourists and the funding for these projects will help to enhance the quality of the offering and drive tourism demand."

"The Federal Government is providing Tasmania with $4.38 million for tourism infrastructure projects through the Regional Tourism Infrastructure Innovation Fund (RTIIF) which is a key part of the Coalition's Economic Growth Plan for Tasmania."

East Coast tourism projects


Grant amount

The Farm Shed East Coast Wine Centre (Bicheno)



Picnic Island Penguin Camp & Environmental Sculpture Park (Picnic Island)



Spring Bay Distillery (Spring Beach)



Triabunna Town Gatehouse (Triabunna)



Mayfield Road Upgrade (Little Swan Port)



200316 - Joint Media Release - Colbeck & Hutchinson - Driving tourism demand on the East Coast
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