Free Wi-Fi in Tasmanian tourist spots will showcase state to the world

26 February, 2016

Minister for Tourism and International Education, Senator Richard Colbeck, welcomed the Tasmanian Government's free Wi-Fi initiative which was activated today.

"Free Wi-Fi hotspots will help boost the experience of visitors to the state. It will allow tourists to immediately share positive experiences and snapshots of their holiday online and on social media, broadcasting the state to the world," he said.

"Tasmania has world-class tourism experiences and many of these attractions are in regional and rural areas so it's great to see Wi-Fi hotspots being installed at these locations. I congratulate the Tasmanian Government on this fantastic announcement.

"This follows similar initiatives by other states around the country, including the roll-out of free Wi-Fi hotspots in Queensland under the Federal Government's Tourism Demand Driver Infrastructure programme."

Minister Colbeck said Tasmania's tourism industry is prospering, with more and more tourists from Australia and across the world discovering the unique and spectacular beauty of the state.

"International visitors to Tasmania increased 22 per cent last financial year to 198,000, while the amount spent by international visitors increased by 27 per cent to $298 million. The state's tourism industry is going from strength to strength but it's important to stay ahead of the game.

"One of the most important influencers when deciding on a destination is personal recommendation - having Wi-Fi at our top tourist spots means tourists can recommend a place to their family and friends, accompanied by a snapshot, instantly.

Minister Colbeck said Tourism Australia had exploited the power of personal recommendation by sharing tourism photographs on their social media sites and encouraging people to use the hashtag #SeeAustralia.

"Not only have these campaigns been extremely effective at showing off the beauty of our country to the world but they are also, essentially, free advertising. With 2.1 million followers to Tourism Australia's Instagram account and 245,000 followers to the Discover Tasmania account the power of social media is clear," he said.

"Congratulations to the Tasmanian Government for taking the initiative to install free Wi-Fi hotspots in regional tourism destinations."

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