I was extremely proud to announce the latest chapter of the Tourism Australia There's Nothing Like Australia marketing campaign on Australia Day 2016.
Aussie movie star Chris Hemsworth is the star the campaign and helps to showcase Australia's aquatic and coastal attractions to the world. The campaign will play a role in attracting visitors and driving spending right across the country.
North to south, east to west and everything in between, there is a wonderful diversity of aquatic and coastal experiences in Australia.
Presently 70 per cent of our international visitors enjoy an aquatic and coastal experience during their trip so we are building on one of our great strengths and reflecting the Government's move to more targeted international tourism marketing.
There are many opportunities for the industry to help and share in the success of this campaign; they can submit aquatic and coastal videos and photos to be featured through Tourism Australia's social media channels or send new aquatic and coastal story ideas to Tourism Australia.
Industry can also access new campaign assets from Tourism Australia's image and video galleries for use in their own marketing activities.
To find out more about the aquatic and coastal campaign visit the Tourism Australia website
You can read my media release here